July 20, 2026
What your Google Business Profile actually tells an AI about you
The one profile AI reads before it reads your site
July 17, 2026
Why every free GEO checker gives you a different number
A 92 and a 39 for the same business. Neither tool is broken.
July 15, 2026
What is a GEO score — and why should a business owner care?
The three things AI checks before it recommends you.
July 15, 2026
Why ChatGPT recommends your competitor instead of you
AI picks whoever left the clearest public record.
July 15, 2026
The 90-day visibility timeline: what actually happens
Month by month: what moves, what doesn't.
July 15, 2026
Does press coverage actually make AI recommend you?
AI names whoever left the strongest public record. Press is the strongest record there is.
July 15, 2026
We scored 499 Boise businesses for AI visibility. 71% were invisible.
Average score: 38 out of 100. The worst industries will surprise you.
July 15, 2026
SEO vs. GEO: what changes when the search box becomes a chat box
Ranking third on a results page still gets clicks. Being the fourth name in a three-name answer gets nothing.
July 15, 2026
Should you block AI crawlers from your website?
The assistant can't recommend what it isn't allowed to read.
July 15, 2026
The most common GEO mistake: your website never says where you are
No city on your homepage means you can never be the answer to a near-me question.
July 15, 2026
What AI reads about you besides your website
The engines cross-examine you. Here is the witness list.